“But you can’t expect to come out and just be this squeaky clean guy who nobody is going to ever say anything negative about. “In the very beginning, when you first hear something negative about yourself in a tabloid or on the Internet, your natural response is to get upset, to go, ‘Why? Where is this coming from?’ ” says Ne-Yo, whose given name is Shaffer Smith. In the two years since issuing his first album, “In My Own Words,” which debuted atop the Billboard charts after notching first-week sales of more than 300,000 copies, Ne-Yo has become tabloid fodder, accused of being a sex addict and having his sexual orientation called into question.īasically, the guy’s been a pinata of gossip. Granted, it’s not an occupation akin to toiling in a glue factory, but it does have its demands. If you work at McDonald’s, you have to care about how much salt you put on the fries. I care about where my jewelry comes from. I care if it’s a Paul Smith suit or if it’s a Gucci suit. “Now, I almost have to care about these things.
I liked what I liked, and it was what it was,” says the former Vegas resident, who attended Rancho High School at the Las Vegas Academy of International Studies, Performing and Visual Arts. “I was the background guy for so long, I didn’t really care about fashion and what the hot spots were and jewelry. Learning to care about stuff that he never gave a crap about before. He used to live in the shadows, the young, unassuming dude who only distinguished himself from the wallpaper by his ability to turn plastic (as in CDs) into platinum (as in those shiny plaques that commemorate million-plus sales).īut nowadays, Ne-Yo is one of R&B’s leading men, having gone from behind-the-scenes songwriter to two-time chart topper with his own record label.
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